An advertisement you like Cue Card

 Cue Card-9

An advertisement you like

1. Which advertisement it is?

- Kit-Kat

- Dancing

- Nestle

2. Who is featured in it?

- Group of babies

- Hardworking doctor 

3. Why do you like it?

- Cute, simple, short

- Genuine 

1. My favourite advertisement is the dancing babies kit-kat chocolate by Nestle India.

2. A group of dancing babies and a hard-working doctor are featured in this advertisement.

3. I like it because it is cute, simple and genuine. 

An advertisement is an audio or visual form of marketing communication that employs a openly sponsored, non personal message to promote or sell a product, service or an idea. There are several mediums of advertisement like newspapers, radio, television, hoardings and many more. The most appealing, recent advertisement that I like is the dancing babie’s advertisement for the kit-kat chocolate by Nestle. I have seen this being flashed on several channels and I have started liking it so much so that I even watch it on YouTube sometimes. For this advertisement, kit-kat in India has taken a page from the playback Evian Roller babies to create this advert which has already been viewed by 2.7 million people, just a couple of weeks after its release. In this ad, a hardworking doctor takes a kit-kat break during his work shift. Thus, the tagline gains more meaning ‘Have a break, Have a kit-kat’. While he is relishing his kit-kat bar, he notices a room full of babies who break into a dance and they keep dancing unaffected. It is my favourite because I find the dancing babies adorable and they make me feel that it is important to remain stress-free and of course the way the doctors peels the wrapper and munches the chocolate, tempts everyone to take a kit-kat break. All in all, more of such adverts that captivate a viewer’s attention and are simple, short and genuine should be encouraged in the market.

Followups: 

1. Why advertisement is necessary?

- It is important to make customers aware about the products available in the market and also to boost the sales.

2. What are the different ways of advertisement?

- Advertisements are done through newspapers, radio, hoardings, television etcetera.

3. Do you think advertisements mislead consumers? 

- I definitely feel that advertisements sometimes mislead consumers about the qualities of the product. However, this is not always true.